Opinion & Articles

Xchange.ng battles Nairabox for event ticket sales in Lagos

I never knew event ticket sales is big business in Lagos until I started to notice the silent wars between popular online event ticketing service Nairabox and newcomer Xchange.ng.

Before now, Nairabox was the choice event ticket partner for most concerts and shows in Lagos. However, this festive season, I couldn’t help but notice how xchange.ng is getting numerous mentions on the radio as a major event ticket sales partner for most of the events and shows happening in Lagos this December, while old timer, Nairabox is barely getting any mentions.

Tickets for major shows like the Spice Lifestyle Honours with Asa, The Wizkid VIP experience, Urban Music Festival, Afrobeat Festival and the Wizkid ‘Made in Lagos concert which would have been sold via Nairabox are now being sold on Xchange.ng.

Even the SoundCity MVP awards that had Nairabox as long-running partners now has Xchange as their only ticket  partner.

Not to say Nairabox is losing out completely on the event ticket space in Nigeria. They also have major show headliners on their platform this season. Wizkid live in Abuja, Davido live in Abuja, Adekunle Gold live in concert, Wande Coal, Simi and Small Doctor concert tickets are sold on their platform.

See also: Mainland block party set to hold Island edition

So far, there are no losers yet in the ticketing wars. The only thing I’ve noticed is all of the shows whose tickets are sold on Xchange have either the Eko convention centre in Eko hotel or Eko Atlantic as the event venue while Nairabox events are happening in other venues like Terra Culture as well as the above mentioned places.

Our theory is that the owners of Eko Hotel, seeing that their spot is a major event venue in Lagos decided to launch a ticketing service to gain a share of the large events market in Lagos.

As long as both platforms continue to evolve and offer event lovers exciting new offerings and try to stay distinct, they’ll be fine.

Monopoly is good when you’re the business owner but from the point of  the consumer, there shouldn’t be a shortage of service providers. The more the better right?

What’s your opinion? How do you think the existence of both services will affect the event industry in Nigeria?

Have you bought tickets from Nairabox or Xchange? What’s your experience with them?





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Summary
Event tickets
Service Type
Event tickets
Area
Lagos, Nigeria
Description
A comparison between Nairabox.com and Xchange.ng, two major event ticket sales platforms in Nigeria.

2 Comments

  1. Tunde

    December 8, 2018 at 8:22 pm

    Change is run by owner of soundcity tv tajudeen adepetu, so shows being organized by soundcity are promoted there

    1. Olumuyiwa George

      December 8, 2018 at 8:26 pm

      Oh thanks for the insight Tunde. Now we know who owns the platform 😊

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